Choosing a commercial display brand is not the kind of decision that can be revisited cheaply. The ecosystem a business commits to - content management compatibility, firmware update cadence, warranty structure and local support - travels with that hardware for the duration of its life in the enviro

Metrics are commonly used to assess effectiveness. Impressions, screen uptime, and content schedules support system monitoring.However, audience behaviour determines effectiveness. A screen can be active, still have limited impact.Understanding this gap clarifies why